Portfolio

Welcome to my diverse collection of marketing and advertising projects. I aim to highlight my expertise in creating impactful campaigns, driving brand awareness, and delivering measurable results across various industries.

Highlights

Apple | The Greatest

• Led cross-functional teams to develop and execute a comprehensive campaign highlighting Apple's product innovations with a focus on accessibility.

Apple | Interactive + Photography Content

• Revamped the Racial, Equity and Justice Initiative website to highlight Apple efforts in investing and propelling underserved communities in the US.

• Launched Education Initiative website to highlight Apple’s collaborations with community leaders and organizations making a difference around the world.

DDB | Energy Upgrade California

• Produced a cross-channel campaign, including a film, digital ads, and website, to amplify grassroots efforts in California to save energy.

• Managed the expedited production of a social media COVID campaign to provide energy-saving solutions to California residents.

DDB | JUUL Labs

• Executed a thorough 3-phase marketing campaign to re-introduce JUUL to the public and educate them on the benefits of vaping for smoking cessation.

• Developed a direct-to-consumer digital marketing campaign for a new product, employing digital banners, A/B testing strategies, and email marketing to enhance online store traffic, engagement, and conversion rates.

Cheil | Samsung

• Produced the innovative Kalima Lock App, an interactive educational tool designed to teach Arabic writing to Arab children.

Explore my portfolio to see how I can drive your brand's success.